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Employee Engagement: a New Approach to Its Measurement, Analysis and Improvement

By Alan Meekings - Last updated: Monday, July 29, 2013

Introduction Many organisations have benefitted from the Net Promoter®* approach to measuring customer loyalty since first publicised by Fred Reichheld in Harvard Business Review (HBR) in December 2003. This article was based on research suggesting a correlation between increased Net Promoter Scores® (NPS®)* and profitable revenue growth. The net promoter concept has since provided a […]